Welcome to Dispatches
Why I started writing again, and what I have to say about martech and growth marketing.
It’s a pretty insane time to be a marketer right now. Whether you’re looking over you shoulder at the latest Anthropic release or trying to figure out how to keep up with the firehose that is AI news, I’m hoping this is a place where you’ll see common sense advice, unique experiments, and techniques for how to make AI useful and not just a buzzword.
Saying “20+ years” is odd, time has passed in a blink and things are changing fast. To quote Liam Neeson, I’ve had the experience to acquite “a very particular set of skills” that essentially let’s me be a marketing Swiss army knife.
Whether it’s content strategy, paid media, ad operations, client success, email flows, marketing technology, AI, or ‘insert your favorite initialism,’ I’m here to offer insights and applications from my own clients and personal projects.
I’ve been sitting in my studio keeping this all internal, but now it’s time to change that.
Dispatches is a working notebook: short (or not), opinionated, practical. Written for growth marketers and entrepreneuers who want a slightly different perspective.
What you’ll find here
Three themes, in roughly equal measure:
- AI in growth marketing and entrepeneurship: what’s actually working in Q2 2026 (and beyond), not what’s trending on LinkedIn
- The modern martech stack: opinionated takes on tools, integrations, and the attribution mess
- Experiments and analytics: the non-glamorous parts of marketing, hypotheses and measurement
Why now
AI changed what a marketing or growth team can do in a day. There’s non-human companies, MCPS, custom skill clusters, autonomous agents, automated routines, and new AI models almost every week. Beyond that, there’s still a few humans out there who might be your customer one day.
Let’s try and make some sense of all this.
What to expect
- Cadence: roughly weekly, when I have something to say
- Length: all over the place, I’ll try to keep it short, but my next topic is already a doozey so they might get long from time to time (hello Paperclip agents)
- Format: I cross-post condensed versions to LinkedIn, the canonical will live here
If something I write is useful, ridiculous, or plain wrong, tell me. I read every email.
+ Alex